All in on skin (and cosmetics, hair, nails, services, formulators…)
SERVICES
I offer beauty communication services for brands developing new products or services, launching campaigns, or refining their brand voice.
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Messaging, tone of voice, verbal guidelines, glossaries, and brand DNA.
Give your brand something worth saying and a clear way to say it. I’ll help define the messages, language, and conventions that make your brand identifiable - starting with foundational decisions and leading to the finer details of daily brand communication.
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Product naming, range conventions, claim development, mandatory statements, and creative copy.
Make those precious few centimetres of space count. I’ll turn product information, consumer benefits, and brand personality into claims and communication, giving consumers a reason to believe that what’s inside is exactly what they need.
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Home and about pages, product detail pages (PDPs), product landing pages (PLPs), and educational pages.
Build a digital environment that could only belong in your brand’s distinct world. I’ll shape your website communication around what consumers need to know and want to see, in order to convert them from curious to convinced.
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Concepts and verbal communication for advertising, marketing, and PR initiatives.
Find a message consumers will remember after the campaign ends. I’ll help uncover the strongest idea and translate it into communication that gives the campaign a creative and cohesive perspective across brand platforms.
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Interviewing, articles, reports, decks, and presentations.
Transform good information into a great story. I’ll turn research, expertise and industry knowledge into articles, reports, decks and presentations, drawing on my experience as a journalist (and a current contributor to Professional Beauty).
WORKING TOGETHER
OPTION ONE
Advisory Hour
The questions you or your team have spent hours puzzling over, clarified in 60 minutes. You’ll receive personalised advice based on my direct beauty industry experience and working alongside leading product, brand, and marketing teams. Leave our meeting feeling ready to make a decision, progress past blockers, or tick that pesky task off your to-do list.
OPTION TWO
Bundle
This service is ideal for beauty brands looking for practical support on a particular project. Since every client and project is different, booking a Bundle gives you flexibility to shape your project as needed, with a methodical approach to keep everything on track. I’ve partnered with clients on projects including developing future-proofed naming systems, editing the pitch deck that won over Sephora, and dreaming up campaigns that’ve been spotted nationwide.
OPTION THREE
Bespoke
Rather than offering a quick fix, this solution is for beauty industry teams looking for embedded communication or copywriting support. I’ll engage with your brand as an extension of your creative, marketing, digital, PR, or product development team. Consider me your team’s on-demand second brain’: a fresh perspective with consumer fluency and commercial understanding.
READY TO GET STARTED?
Submit an enquiry to receive a proposal and quote for your Bundle or Bespoke project.
“We engaged Amy to complete our website copy, which was a particularly challenging brief. She understood our brand and service offering immediately, which meant she could hit the ground running. I approved her second round of revisions, after making barely any changes from the first. I wouldn’t hesitate to recommend Amy, especially in the beauty and skincare space.”
Georgia South, Marketing and Client Care, skinterest.
QUESTIONS?
FREQUENTLY ASKED
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All projects begin by receiving information from you, followed by a proposal. This includes the scope of work and quote based on the services you’d like to book. If you don’t know what you need yet, that’s okay. We can workshop it together.
When you’ve approved the specifics, I’ll begin the research, strategy, and creation process. (Before starting, I kindly request a 50% deposit for new clients and large projects.)
Some projects work best when divided into stages, whereas others can be completed in one go. Either way, you’ll receive first drafts and revisions for all of your copy. This is your chance to provide edits or notes before receiving the final version of your copy.
When all deliverables are completed, all that’s left to do is pay the project balance and book your next project. The entire process becomes quicker with ongoing work as we develop our workflow.
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As much as they wish. I understand some clients have multiple levels of approval and existing guidelines to work with. Others prefer to take a step back and be surprised when they see their deliverables for the first time. I’m happy to accommodate either style of working.
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It will depend on the exact details of your project, including how much time is required for researching, strategy, writing, and editing. I’ll provide you with a clear proposal and quote before starting your project, so you know exactly what to expect.
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I take my time to fully understand your goals and give your project the attention it deserves. Most short-term projects can be completed within four weeks, and larger projects take about two months. However, this varies greatly, so I’ll give you an estimate before starting.
I can work efficiently to reach realistic deadlines. Please make any deadlines known as early as possible to ensure your project can be completed on time. If your project needs to be done quickly, the best way to reach your deadline is to be prepared with all relevant information and be ready to work swiftly.
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I keep things simple by usually sending deliverables in PDF or Word document formats. You already know how to navigate it, you don’t need any extra software, and you won’t need to create yet another login.
However, if you prefer to use other methods (such as shareable Google Docs, working within a wireframe, or using an existing template), I’m happy to work that way. Please mention it and share access or permissions before I start working.
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Expertise, perspective, and instinct are infused into every project, coming from a real person who understands the beauty industry. After all, AI doesn’t understand what it feels like to have glowing skin and a good hair day.
I may use AI tools to assist with administrative, planning, and research tasks. However, all deliverables presented to clients are developed, fact-checked, and reviewed by me. I take care when using large language models to avoid supplying them with commercially sensitive information.